high school design challenge
In December, our team could not decide on an icon to complement the logotype for our new mobile lifestyle brand, Twylight, which is planned for use on upcoming products starting with our Firefly iPhone case.
In 2015, we ran a T-Shirt Design Challenge, which was won by Lexie Lerman from Unionville High School. Since the experience was very positive, we are sponsoring this High School Logo Design Challenge to help us through our creative roadblock.
To get a feel for the products that the icon will go on, we suggest students visit Twylightx.com to see how our marketing agency is presenting the Firefly. This innovative product (which also glows in the dark) is marketed as Firefly but will be branded as Twylight since Firefly cannot be trademarked. In addition, please keep in mind that Twylight is not a protective case brand. It should instead represent a mobile lifestyle (i.e. #mobo).
The contest goal, specifically, is to design a monochromatic icon that complements our existing Twylight logotype (as pictured above).
Case study examples include Nike's swoosh icon, Apple's bitten apple icon and Starbuck's mermaid icon, to name a few. The best icons though are not defined by color with the swoosh being the prime example.
Only one submission per student will be accepted. Multiple submissions from the same student will be deleted without a response.
Logo design entries should be submitted via email as an attachment in either PDF, JPEG, GIF or PNG formats. Please send submissions to email@example.com and provide a brief introduction including your name, grade and high school. If your submission is selected, you will be notified via email and will need to provide follow up information as detailed in the qualifications.
DETAILS & SCHEDULE
The winner via online voting will win a 10.5" iPad Pro. The other 9 finalists will each receive a gift card.
1) Must be a high school student in good academic standing; and
2) Must have parental permission if under the age of 18; and
3) Must have a verifiable social media account that can be tagged on at least one of the following three platforms: Facebook, Instagram, and Twitter
1/26 - Last Date for Submissions
1/27-1/28 - Our team will select the top 10 finalists and post their designs at Twylightx.com and on Facebook, Instagram and Twitter (@twylightx). A student release form will be emailed to the finalists.
1/29-1/31 - Online voting will determine the winning design with one vote allowed per person.
2/01/18, Thursday – The winner will be announced at 5 pm PST/8 pm EST, and all finalists will be shipped their awards the following day.
Disclaimer: All rights to the winning design will be granted to WavCatcher and Twylight in consideration for the award received; no further compensation will be awarded to the winner. Furthermore, despite our intent to use the winning icon however, wherever and whenever appropriate, we reserve the right to not use or change the icon at any time post-contest per our discretion.